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piranhai have alas no chance to boycott bacardi because i so rarely drink alcohol, and bacardi isn't on my list for those times. but if i did, oh man, i'd throw out even unopened bottles now.
i'm mostly used to misogyny in ads directed at men, but this one is directed at women: all you need is an ugly girlfriend. bonus: it comes with a fat phobia chaser.
and of course, my idea of ugly doesn't match bacardi's at all. WTF is wrong with these people? i mean, i know what's wrong, actually, but how come THEY don't see it?
[ETA: the online ad was produced by israeli agency mccann digital. apparently the site has since been pulled, because bermudan-HQed bacardi isn't happy with its israeli affiliate. but, you know? not good enough, if you wait with the pulling until the shit hits the blogosphere.]
i'm mostly used to misogyny in ads directed at men, but this one is directed at women: all you need is an ugly girlfriend. bonus: it comes with a fat phobia chaser.
and of course, my idea of ugly doesn't match bacardi's at all. WTF is wrong with these people? i mean, i know what's wrong, actually, but how come THEY don't see it?
[ETA: the online ad was produced by israeli agency mccann digital. apparently the site has since been pulled, because bermudan-HQed bacardi isn't happy with its israeli affiliate. but, you know? not good enough, if you wait with the pulling until the shit hits the blogosphere.]